Hey Everyone! Last time I talked about “New Media” associated with Raytheon and what their website has to offer as far as, displaying press releases, podcasts, quarterly earnings etc… Today, I am going to talk to you all about “Media Relations” at Raytheon, and one specific corporate event that JUMPED out at me (not literally), while I was browsing their corporate website.
Back on February 13th, Raytheon celebrated the grand opening of The Family Technology Center at the “Shades of Green” Resort at Walt Disney World that they donated. At this new center, guests of the resort can relax in this lounging room on comfortable plush couches, with plasma screen televisions, Nintendo Wii, Microsoft Xbox, and desktop computers to keep occupied. Wow! Seems like quite the place to spend a few hours before checking into the hotel room, or possibly to miss the flight home. The “Shades of Green” Resort is a resort is leased by the Department of Defense, and is an Armed Forces Recreation Center for current or retired military personnel as well as their families.
http://www.raytheon.com/newsroom/feature/rtn09_shdgreen/index.html
The company seems to be very successful to not only be launching this new feature at the resort, but we can also tell that Raytheon has a solid, up and coming relationship with the Walt Disney World Inc. Raytheon is also sponsoring an exhibit at Epcot called, “The Sum of All Thrills,” which is a experience for children of all ages to, “instill a lifelong passion with math, science and technology.” Raytheon has done an excellent job bringing forth a new relationship with Walt Disney World Inc. to unleash these two new exhibits for the enjoyment of the Walt Disney World community and its guests. Their press releases online gave a great sense of what is expected with the new Tech Center that just opened up and the Math exhibit which plans to open in the fall.
http://www.raytheon.com/newsroom/feature/rtn09_disney/index.html
Even though Raytheon did a great job letting the public know about these events through press releases, I don’t really think there is much else they could have done better. The only thing that comes to mind is a video posting of CEO Bill Swanson cutting the ribbon for the unveiling of the new Family Tech Center as well as an interview prior to it. But once again Raytheon does it again! Who would have thought a company who produces missiles and rockets and other types of self defense mechanisms would be contributing to the nice, subtle fun at Walt Disney World. That’s why they are a success. Because they reach out to the community and give a positive image of the company that shows they are caring and willing to always give back. Gotta love those people in PR! Well, that about sums up “Media Relations” with Raytheon. Again stayed tuned, as next time I will be talking to you about “Corporate Brand and PR,” should be a dandy!
Back on February 13th, Raytheon celebrated the grand opening of The Family Technology Center at the “Shades of Green” Resort at Walt Disney World that they donated. At this new center, guests of the resort can relax in this lounging room on comfortable plush couches, with plasma screen televisions, Nintendo Wii, Microsoft Xbox, and desktop computers to keep occupied. Wow! Seems like quite the place to spend a few hours before checking into the hotel room, or possibly to miss the flight home. The “Shades of Green” Resort is a resort is leased by the Department of Defense, and is an Armed Forces Recreation Center for current or retired military personnel as well as their families.
http://www.raytheon.com/newsroom/feature/rtn09_shdgreen/index.html
The company seems to be very successful to not only be launching this new feature at the resort, but we can also tell that Raytheon has a solid, up and coming relationship with the Walt Disney World Inc. Raytheon is also sponsoring an exhibit at Epcot called, “The Sum of All Thrills,” which is a experience for children of all ages to, “instill a lifelong passion with math, science and technology.” Raytheon has done an excellent job bringing forth a new relationship with Walt Disney World Inc. to unleash these two new exhibits for the enjoyment of the Walt Disney World community and its guests. Their press releases online gave a great sense of what is expected with the new Tech Center that just opened up and the Math exhibit which plans to open in the fall.
http://www.raytheon.com/newsroom/feature/rtn09_disney/index.html
Even though Raytheon did a great job letting the public know about these events through press releases, I don’t really think there is much else they could have done better. The only thing that comes to mind is a video posting of CEO Bill Swanson cutting the ribbon for the unveiling of the new Family Tech Center as well as an interview prior to it. But once again Raytheon does it again! Who would have thought a company who produces missiles and rockets and other types of self defense mechanisms would be contributing to the nice, subtle fun at Walt Disney World. That’s why they are a success. Because they reach out to the community and give a positive image of the company that shows they are caring and willing to always give back. Gotta love those people in PR! Well, that about sums up “Media Relations” with Raytheon. Again stayed tuned, as next time I will be talking to you about “Corporate Brand and PR,” should be a dandy!
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