New Media

Ok, so the last time I left off, I introduced you all to Raytheon and who they are, what they specialize in, their history, yadda yadda yadda. Today, I am going to talk to you about Raytheon's impact with "New Media" on their corporate website.
As I have observed Raytheon's website over the past few weeks I have noticed tremendously that they keep a very up to date website as far as publishing their press releases, podcasts, as well as conference calls regarding quarterly earnings throughout the year. This is great way to keep the listeners interested or people who might have invested stocks with Raytheon to see what direction they are headed in. Especially with the way the economy is in today, it wouldn't be a bad idea for investors to take a few minutes to review the company's earnings for the quarter.
http://investor.raytheon.com/phoenix.zhtml?c=84193&p=irol-podcasts

Even though the company has some informative links on their website for viewers to keep on track with what's new with Raytheon, the company could be doing more as far as creating a Facebook profile that some company's do, to get their name out to the world. Even though their is obviously email, Facebook has become a good networking tool to keep employees in contact with each other. Also, it wouldn't be a bad idea to have a virtual tour of the corporate headquarters of Raytheon. Unless the inside is absolutley boring and not worth posting a quick 5 minute video of the headquarters online, then they ought to consider. It might be informatve for someone considering looking for a job their and it adds a little in depth, and behind the scenes of what goes on inside.

If i were the Public Relations Practitioner for Raytheon, I would be putting these ideas to work, as far as a Facebook profile, and a virtual tour of the behind the scenes action at Raytheon's Headquarters. Another idea that could be put to good use is posting a blog on the website. Here, people can voice their thoughts about a daily topic posted on the website. It could be a good idea, but then in turn it might be a bad idea. I mean, we wouldn't want competitors talking down about Raytheon on their own website...

So, I hope you all have a better understanding on Raytheon's impact with "New Media." I mean its obviously working because they are a fortune 500 company. Next week i will talk about Media Relations with Raytheon, so stay tuned everyone...Peace!

Raytheon CEO William Swanson